Going Beyond Resonance: How Social Change Advocates Can Craft Messages That Work

How social change advocates can craft messages that work.

#ZombieDilemma: Humor Can Backfire in a Public Health Campaign

With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor

Seven Minutes in Heaven with Scientist Troy Campbell


What happens when a science prodigy loves literature and people? Troy Campbell, the frank 2016 $10k research prize winner. We talked with Campbell about his research, winning the prize and what it was like to attend frank for the first time.

The 5 Climate Change Communication Studies You Need to Know

climate change

To move nonbelievers to believers, we must use evidence-based communication strategies. Here are the 5 climate change communication studies you need to know.

How Your Nonprofit Can Stay on Message


Use this one tool to stay on point with your nonprofit message, from Prichard Communications.

Message to Myself: “Wow…I Can Do It!”

Want to make the world a better place? Don’t wait to be told—you can give yourself permission to do so whenever you’re ready.