February 6, 6 pm - February 9, 2 pm, 2018 · Gainesville, Florida

Play is design that indulges curiosity. Play frees us from inhibition. Play allows us to experiment safely with new behavior. Play puts us into the experience of others. And so, after a most curious 2017, in 2018 we’ll be using play to define frank.

Pressing play with frank means new experiments, new connections, and maybe a little silliness. We’re using the principles of human-centered design and the best of what science teaches us about learning and ideation to create a frank experience that will change you.

A playful spirit will inform every aspect of frank and we’re excited to see how this new energy highlights science that can make your work more effective.

Everything about frank that you love is still part of the game: great speakers sharing their front-line experience in the intimate setting of the Hippodrome with lots of opportunities to connect with people like you who don’t settle for small change.

Game design, play theory, and instructional design will add: more time for you to play with, apply, study and dissect those ideas. You’ll leave with fresh skills, new ideas, new friends and a game plan for putting all that to work.

Registration is open, and our best rates are available until November 30, 2017.

The frank gathering is a pipeline for creating new strategies and talent that drive social change. Communications professionals, academics, researchers, artists, philanthropists, business leaders and advocates – they come together to connect evidence to action for on-the-ground impact. People arrive hungry for solutions, become humbled by the challenge and leave empowered to make big change.


We are forever grateful to our sponsors and their continued commitment to frank and public interest communications.

  • Al and Nancy Burnett Charitable Foundation
  • The Joy McCann Foundation
  • Robert Wood Johnson Foundation
  • The Karel Endowment for Public Interest Communications
  • UF College of Journalism and Communications.
  • Visit Gainesville

Please contact frank@jou.ufl.edu for information on becoming a sponsor.


2016 Best Nonprofit Conference

What our frank2017 attendees are telling their colleagues?

  • “How wonderful it was to be with a group of interesting inspiring people and  it is rare I get to be with my ‘tribe’.
  • “Want to get a pulse on what’s going on in public interest communications? Go to frank. It’s full of dedicated people doing it in the here and now.”

  • “You gotta go. Just go. Don’t argue.”