frank2016 is February 23 – 26, 2016 in Gainesville, Florida 

This year at frank, we’ll celebrate that moment.

You know the one: That moment you became so outraged, you had to take action. That moment you saw the way forward. That moment you decided to speak up for someone else. That moment you believed you could make a difference. That moment you realized that you were unfit for other work. That moment you won. At frank2016, we’ll celebrate the moments that define us as change makers, and we’ll create dozens of new ones.

frank is the foremost gathering of people who use strategic communications to drive social change. At frank, we divide our time among great talks by strategists, storytellers and scientists and casual opportunities to connect with other sophisticated communicators over coffee or cocktails. You’ll spend several hours each day hearing substantive and candid talks, and then have the opportunity to discuss those talks with the speakers and other franksters in loosely structured scrums. In the evenings, we’ll enjoy each others’ company with a progressive dinner, an epic lip-sync contest and a downtown street fair and food-truck rally.

This year, we’ve added Changeville, a documentary virtual reality and music festival, featuring artists who share a passion for driving positive social change through their works. We will host the first frank scholar meeting, a special post-frank gathering just for scholars. Need more? We create new opportunities to connect with storytellers and journalists by overlapping with Journalism Interactive, a leading conference on journalism education and digital media.

frank2016 opens Tuesday evening, Feb. 23, with a performance from The Crossroads Project and a welcome rally. frank programming sessions begin Wednesday at 1 p.m., and the gathering ends Friday, Feb. 26, at 1 p.m.

At frank, you’ll connect to an instant community. Everyone who participates in frank is part of a krewe — a 20-person team of franksters who will become your tribe. We’ll introduce you to your krewe long before you come to town for frank, so even if you don’t know a soul who’s registered, you’ll arrive with an instant fan base. Your krewe will organize events and compete against other krewes throughout the gathering and compete for the coveted Krewe Trophy.

Follow us on Twitter (@frankgathering) and use #frank2016 to follow along.

Have a question?


Already got your invitation and registration code? Click here to register. Don’t have an invitation? Drop us a line and tell us who you are, where you’re from and why you belong at frank.


Make your hotel reservation for frank. Three hotels are participating:

Hampton Inn Downtown
Hilton University
Holiday Inn on University Ave.

Our Speakers



This schedule is subject to change as we work to make frank2016 awesome.

Download the updated frank agenda as a pdf.*

*Subject to change.