Going Beyond Resonance: How Social Change Advocates Can Craft Messages That Work

How social change advocates can craft messages that work.

We Trained 80 Scientists to Tell Stories. Here’s What Happened.

The frank academy team spent one week in June helping 80 program officers and scientists at the National Institute of Food and Agriculture (NIFA) find their stories.

To Win Against False Information, We Must Play Offense

What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense.

Who Are You Calling Anti-Science?

Those who reject vaccines or the climate consensus often embrace other legitimate areas of research.

The Power of Fact in a ‘Post-Truth’ World

Is there room for truth in a post-truth world? Yes, if we use the best of what we know from science and strategic communication to frame it the right way.

Why Each Side of the Partisan Divide Thinks the Other is Living in an Alternate Reality

If someone sees or hears something they don’t want to believe…they probably won’t believe it.

Meet the frank 2017 Prize for Research in Public Interest Communications Finalists

The University of Florida College of Journalism and Communications will award two $1,500 prizes and one $10,000 prize to published academic research that informs the growing discipline of Public Interest Communications. Next month, three finalists will present their work at frank, a gathering of communications professionals, academics, researchers, artists, philanthropists, business leaders and advocates who use strategic communication […]

#ZombieDilemma: Humor Can Backfire in a Public Health Campaign

With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor

What You See May Affect What You Eat


Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating.

frank Finds: Saving Lives through Strategic Communication


By Alexandra Booth, frank social media strategist We’re Coming for You, Sugar Finally You Can See How Much Added Sugar Is Hidden in Your Food The FDA has changed the requirements for nutrition labels. New updates include highlighting the calorie count and an added sugar label. Sugar can’t hide in your food anymore. Mother Jones […]