How social change advocates can craft messages that work.
The frank academy team spent one week in June helping 80 program officers and scientists at the National Institute of Food and Agriculture (NIFA) find their stories.
What should strategic communication in the public and social change sectors look like in a time marked by extreme political polarization and false information? Science suggests the key may be playing offense, rather than defense.
Those who reject vaccines or the climate consensus often embrace other legitimate areas of research.
Is there room for truth in a post-truth world? Yes, if we use the best of what we know from science and strategic communication to frame it the right way.
If someone sees or hears something they don’t want to believe…they probably won’t believe it.
The University of Florida College of Journalism and Communications will award two $1,500 prizes and one $10,000 prize to published academic research that informs the growing discipline of Public Interest Communications. Next month, three finalists will present their work at frank, a gathering of communications professionals, academics, researchers, artists, philanthropists, business leaders and advocates who use strategic communication […]
With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor
Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating.
By Alexandra Booth, frank social media strategist We’re Coming for You, Sugar Finally You Can See How Much Added Sugar Is Hidden in Your Food The FDA has changed the requirements for nutrition labels. New updates include highlighting the calorie count and an added sugar label. Sugar can’t hide in your food anymore. Mother Jones […]