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frank Finds: The Science of Social Change

By Alexandra Booth, frank social media strategist

A History of Bathroom Fails

N.C.’s Transgender Skirmish Is Just The Latest in a Long History of Bathroom Freakouts:

The issue of public bathrooms in North Carolina is heating up, with the Justice Department suing the state. However, this isn’t the first time politics have taken over the powder room. Mother Jones outlines the historic fight over public bathrooms.

Mother Jones


What’s in a Hashtag?

Why isn’t Social Media a Reliable Tool for Social Change?

Many social movement campaigns have launched on social media and gone viral. However, political activists find it hard to use social media to create action. Social media data can predict the spread of ideas online, but it can’t predict changes in people’s behavior.

Marketing Mag


Who Can Come Out

The Psychological Benefits of Verbally Coming Out

For some gay men, coming out to their parents could significantly improve their lives. Most researchers think that verbally saying “I’m gay” is essential to identity development and can boost self-esteem and well-being. However, new research suggests this only applies to white gay men. Coming out fosters a healthy gay identity for some along ethnic lines.

Pacific Standard


Insecurity Makes Us Silent on Climate Change

The Vicious Cycle that Makes People Afraid to Talk About Climate Change

Research shows that people don’t talk about climate change because they think their peers are more doubtful than they actually are. In other words, they silence themselves because they think they’ll be ridiculed. 

The Washington Post


Why We are Obsessed with Storytellers

Perhaps There’s a Reason ‘Storyteller’ Became a Twitter-Bio Cliche

The word ‘storyteller’ appears in 48,234 Twitter bios. A paper published in Personal Relationships explains why we are obsessed with storytelling. The authors argue that people respect storytellers because being a good storyteller implies a “higher perceptions of status.” 

Science of Us

Posted on May 16, 2016

Talking about what’s working and why.