Gender EqualityMediaPoliticsSocial MediaTechnology

frank Finds: Hashtag Takeovers, Ending Sexism and 360 Degree Storytelling

By Aaron Zeiler, frank social media director

Who Run the World?

How the #EverydaySexism project empowers women

Even though people try to deny it, sexism is still extremely prevalent in the 21st century. To show how often women experience sexist encounters, author Laura Bates started the Everyday Sexism Project, which is focused on displaying just some of these actions. With more than 100,000 stories from women and girls, Bates’ project is a perfect example of why we still need feminism.


Here’s Why Women Everywhere Will Delete Uber On April 19

Michael Pelletz, a former Uber driver, saw a major problem with the ride-providing service: large amounts of female drivers and passengers were being sexually assaulted during their ride. He and his wife decided to launch a separate app, Chariot for Women, that provides the same service, but the drivers and passengers are all women. Not only does this service focus on making women safe, but also parts of the proceeds go to help women-focused charities.


9 year old Journalist Responds to Her Critics and Becomes a Media Star

9-year-old Hilde Lysiak is the publisher and reporter for her monthly newspaper, The Orange Street News. Despite the skill she has shown, Hilde has a large number of critics who attack her for her age. Communication-based fields provide huge opportunities for youth to get involved and generate meaningful change.

The New York Times


How to Tell 360 Degree Stories

The Storyteller’s Guide to the Virtual Reality Audience

Virtual reality gives us unprecedented storytelling ability, but what is the best way to tell it? Some VR storytellers tested how people reacted to three types of vision: 90 degrees (the viewer is bounded to 90 degrees of vision), 180 degrees and 360 degrees (the viewer can look all around them). They found that viewers were more engaged with a greater range of view, but they also retained less information. This means that communicators seeking to use VR to tell stories should consider if adding more information will be helpful or distracting.



They’re Coming for Your hashtag

#HillarySoQualified: Pro-Clinton Hashtag Goes Wrong Fast

A passionate Hillary Clinton supporter started the #HillarySoQualified campaign after Bernie Sanders claimed she was not “qualified” to be president. However, the hashtag was quickly taken over by people who wanted to use it sarcastically to point out Clinton’s flaws. Communicators take a big risk when forming their social media campaigns – just ask Clinton’s team. Make sure your hashtags are research-based, tested and strategic in order to prevent major takeovers.

The Washington Post

Posted on April 11, 2016

Talking about what’s working and why.