At frank2017, we’ll explore curiosity, and its special role in capturing attention and offering a gateway to understanding. Lizz Winstead will be back, as will 7 Minutes in Heaven. We’ll bring together more great speakers from the front lines of change and more great researchers whose work can help us do our work even better.

Speak frankly

Insights from movement builders and change makers on using strategic communications to drive social change, as well as updates from the frank team.

Why ‘Sharknado 4’ matters: Do climate disaster movies hurt the climate cause?

Why ‘Sharknado 4’ matters: Do climate disaster movies hurt the climate cause?

Climate disaster films are an emerging genre that reflect people’s desire to cope with a changing planet through art. How will they affect public attitudes on climate change?

Sometimes you have to confront the fact that you may not be the rockstar you want to be. We did. And here’s what happened.

Sometimes you have to confront the fact that you may not be the rockstar you want to be. We did. And here’s what happened.

How to make more people see your digital content.

#ZombieDilemma: Humor Can Backfire in a Public Health Campaign

#ZombieDilemma: Humor Can Backfire in a Public Health Campaign

With literally hundreds of articles vying for our attention daily, getting your campaign noticed isn’t always easy, so to reach their audiences, communicators sometimes turn to a popular, but underused tool: humor

What You See May Affect What You Eat

What You See May Affect What You Eat

Research suggests you can creatively and strategically use psychology, visuals and people’s everyday surroundings to curb overeating.

More Speak frankly

frankology

Summaries of recent peer-reviewed research from multiple disciplines on the art of strategic communication.

frank is the essential resource for movement builders and change makers – the people who use communications to drive social change. Here you’ll find research, thoughtful blog posts, news from the field of Public Interest Communications and – of course – everything you need to know about our annual gathering here in Gainesville, Florida.