frank 2015

It’s time to start planning your frank pilgrimage.

Join us in Gainesville, February 25 – 27.

The people who come to frank are leading minds who drive change by funding it, studying it, or practicing it. The rabble-rousers and the do-gooders, those who look Goliath in the eye, and say “bring it.”

Think you have what it takes to be a frankster? Join us for frank: amplified.

Finds

Here’s where you’ll find a curated collection of headlines and links to great content from the interwebs that we thought you might love, too. Found something great? Send it to us and we’ll feature it.

An Itch For Knowledge

Curiosity Prepares the Brain for Better Learning

Curiosity Prepares the Brain for Better Learning

A new study from the University of California, Davis, suggests that when our curiosity is piqued, changes in the brain ready us to learn not only about the subject at hand, but incidental information, too. What researchers are learning about curiosity could help advertisers and storytellers find ways to help audiences better retain messages.

    

We See What We Want To See

Americans Don’t Live in Information Cocoons

Americans Don’t Live in Information Cocoons

It isn’t the news we consume, but the values and identities that shape how we interpret that information—most notably, our partisan beliefs. In other words, Democrats and Republicans don’t see the world so differently because they see different news; rather, they see the news differently because they’re Democrats and Republicans in the first place.

    

No Longer In The Dark

Helping Parents Deal With Learning and Attention Issues

Helping Parents Deal With Learning and Attention Issues

Fifteen nonprofit groups have launched Understood.org, a website to help parents better understand and deal with their children’s learning and attention issues. The site–and a companion Advertising Council campaign–grew out of research that revealed a lack of information and guidance for parents whose children have problems with reading, math, writing, focus and attention.

    

Scary Thought

Don’t fear Ebola, fear fear itself

Don’t fear Ebola, fear fear itself

Public health officials in America are trying to manage two serious threats right now. One is Ebola, the virus that causes horrible deaths and against which there is no protective vaccine. The other is fear. In the United States, between the two, fear is the far greater threat.

    

What's frank?

#frankspeaksvolumes

frank is a community for people who use communications to drive change. Here you’ll find research, thoughtful blog posts, news from the field, jobs, and—of course—everything you need to know about our annual gathering for change makers here in Gainesville.

frankology

Here’s where we offer summaries of recent peer-reviewed research from multiple disciplines that offers insight that can improve the practice of the field. On frankology, you’ll find the scholarship that’s most relevant to change agents.

frank talk

Read about what’s working and why.

Lessons From A Really Slick Campaign to Save The Arctic

Lessons From A Really Slick Campaign to Save The Arctic

To make your point and score a victory, sometimes you have to be audacious and even a bit cheeky. Greenpeace shows how.

Artivism and the “Aha” Moment

Artivism and the “Aha” Moment

Some people call it creative activism–imaginative social campaigns that derive their power from incorporating elements of art, theater and performance. Maybe a better name is “artivism.”

Go Ahead And Laugh. It Might Do Some Good.

Go Ahead And Laugh. It Might Do Some Good.

Sometimes it’s ok to use humor to bring attention to deadly serious topics.

Clips

In this section, you’ll find videos featuring everyone who’s spoken at frank, the annual gathering for social change communicators in Gainesville, plus more great content from the frank community.

Carroll Bogert: The Information Marketplace
Carroll Bogert: The Information Marketplace
Public Interest Communications @ UF
Public Interest Communications @ UF
Jacob Atem: Healing & Teaching the Lost Boys of Sudan
Jacob Atem: Healing & Teaching the Lost Boys of Sudan
Carolyn Day: Utopian Forms of Values
Carolyn Day: Utopian Forms of Values
Cody Romano: Pinpointing Calls to Action: Using GPS for Social Change
Cody Romano: Pinpointing Calls to Action: Using GPS for Social Change
Kristen King: From the Swamp to the Concrete Jungle, Building a Career in Public Interest Communications
Kristen King: From the Swamp to the Concrete Jungle, Building a Career in Public Interest Communications

About us

Who we are

Read about what we’re doing to build the field of public interest communications here at the University of Florida, and read about the dedicated and passionate individuals who work on frank. 

'